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1,1 Color Code 1,2 Color Tools 1,3 Color Stories
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Lesson 1,3 · Communication · Focus — Color Stories

Words as storyteller

As an SGL explorer, you are among the best at the top. – Your clicks and your searches tell who you are. – You are a storyteller!

AI as our partner
We may like it or not. AI is here and will soon be super-intelligent. – We must face tomorrow with AI as a partner through debate, debate, debate, and love, love and love. Now communication and human relationships will be more important than ever.

Symbol / bilde til leksjon 1,3
Color Stories — the storyteller of Secret 1.
Several hands fitting colourful interlocking gear pieces together on a table

Why storytelling works

Storytelling works because it appeals to both the rational and emotional sides of the brain. Every “like” you give helps build trust, credibility and connection with your friends. At the same time, these small actions make you stand out and become more memorable. Your digital footprints can also ease the fear of rejection or judgment — because you’re not trying to sell yourself; you’re simply sharing your authentic self.

As a coach, I see this as a natural reflection of who we are. The key is to become aware of this phenomenon and take responsibility for the words we choose, the actions we take, and the traces we leave behind. Remember: communication is about delivering your message — across all channels.

In the SGL methodology we use the colours blue, red, yellow and purple to represent different frequencies, channels and languages of communication. Everything we say can be assigned to one of these colours, shaping how the recipient perceives the message.

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Colour stories, read aloud while you follow the lesson.

The four languages

Blått ikon

Head language (blue) — rational, analytical, measurable and fact-oriented.

Rødt ikon

Heart language (red) — person-to-person oriented, in order to create the security required to be perceived correctly.

Gult ikon

Stomach language (yellow) — must be experienced as value-oriented, to create the emotional atmosphere required. Expressions like “gut feeling” say everything about whether the message is received or not.

Lilla ikon

Body / archetypal language (purple) — activates images and universal symbols as the body’s own language, connecting collective wisdom and hidden creative potential.

How SGL crafts your stories

To craft your stories, you need a clear understanding of your words and the colour language, a target audience, and a main message. Your purpose is the reason why you are telling your story — to introduce yourself, to demonstrate your value, or to build a relationship.

In SGL we love to tell stories, or to paint situations with words. A reason why storytelling works, not often highlighted in contemporary research, is its connection to the ancient tradition of oral history from more than two thousand years past. When we tell stories, we tap into this ancient practice, engaging listeners on a level that goes beyond simple information exchange. That makes storytelling an especially valued approach for communication and bonding, as it resonates with listeners on a primal purple level. The mind works on the principle of moving towards pleasure and avoiding pain.

How SGL structures your stories

To structure your stories, you need a beginning, a middle and an end — or, as the old rhetoricians from antiquity said, you must describe the past, move the present and please the future. Start with some short blue facts that describe the situation, before you move on to painting the present with words and images in a red heart language that touches and engages your audience. Finally, round off with something hopeful that gives a good, yellow gut feeling.

Your platform is your opportunity, your venue, your channel to showcase your stories. Let us therefore listen to one of the best stories I remember.

A table speech

The storyteller

I remember a seminar speech better than any other. We had given some advice in advance to prepare the evening’s table speech. Among other things, we had pointed out how a small object — a special stone, a piece of jewellery, a branch or a flower — could be an inspiring object for a good and engaging story.

When dinner arrived, the participant — a young man in his thirties — brought a plastic bag with him, which he placed by his chair. When the appetiser was served and mostly eaten, he clinked his glass. “Dear seminar colleagues,” he said. “I have had a fantastic day, with an incredible number of impressions and emotions. Before dinner, I took a short jog, and on the way home — in the bog down here — I took the following with me.” He bent down, picked up the plastic bag and pulled out a large, dry lump of peat.

In my imagination, this lump of peat became a symbol of us as a group. In the beginning we were a little dry and reserved towards each other, while now we are more open and colourful and exciting. It’s as if we have been given water and nourishment to bloom, just like this lump of peat can if we give it water and time and love.

He reached forward with a glass of water and poured it over the lump of peat so that we could almost smell the wet earth. “Think of the possibilities we have,” he said. “If we become each other’s gardeners!” It became completely silent. Then everyone started clapping and laughing and smiling. The speaker became a little shy, and then he asked carefully: “I’m getting married on Saturday. Can I give this speech to the bride?” I have rarely experienced a table speech with greater applause.

Bildet til historien

Your turn

Home lesson 1,3

I invite you to make a special date. Invite your partner, girlfriend or best friend to a nice meal, to tell him or her something important.

Tell about the SGL homework, and give that speech you have been thinking about for a long time but haven’t said yet. I guarantee: your guest will be very happy.

Bildet til hjemmeleksen

Next secret

Secret 2: Stress and Flow Zone

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