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11,1 Quality and Ethics 11,2 Egg Symbol 11,3 8 Ethical Models
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Secret 11,1 · Values / Needs · Quality and Ethics

Quality and Ethics

Quality management and values are closely linked. Kvalitetstrappen — the Quality Ladder — climbs six levels, three below the waterline and three above, and every one of them rests on a different kind of ethics. Which level do your work tasks require, and which level are you actually at?

“Up like a lion, and down like an old blanket.” A tree that wants to grow high must grow deep.

Kvalitetstrappen, the Quality Ladder — six steps from Quality Control to Quality of Being, three below the waterline and three above it
Kvalitetstrappen (the Quality Ladder). The staircase of TQM: six levels of quality work, each one resting on a kind of ethics.

The frame

Human desire

Human desire is the driver of human existence. The desire and need for basic goods such as water and food, warmth and protection, relationships and things, power and wealth. That is why it says in the ancient Law of Moses from Mount Sinai (Deuteronomy 5,21) that you “should not desire your neighbor’s wife, or your neighbor’s house or land, or anything else that belongs to your neighbor.”

In order to control “desire”, man is from the beginning equipped with an “inner voice”, or what we call “conscience”. The interaction of different voices of conscience in turn created different ethical models to deal with the difficult challenges on a higher level, while common sense and different forms of religious life created moral rules for human interaction and development. All of it — for hundreds of years — surrounded by national and international legislation that was supposed to promote and protect the community’s interests.

In this diversity of voices, ethics, morality and law, a leader must show the way towards common goals and success. Skilled people want to achieve a lot, but far too many do not anchor their ambitions in their own values and in their own self. Then what happens is, according to old wisdom, described as:

“Up like a lion, and down like an old blanket.” Because: “A tree that wants to grow high must grow deep”.

The egg as a symbol and as an illustration tells step by step about how the external process at all times must be anchored in a corresponding internal process.

Interested? Go ahead! Let us ask: how is your tree?

A single broad-crowned tree in full autumn gold at the edge of an overgrown garden, the low sun coming through the trees behind it, with white wildflowers and rough grass across the foreground.
A tree at a garden’s edge, in the year’s last colour — the outer image of the question just above.

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In practice

Quality and ethics — here and now

A hand holding a marker in front of a white board densely written over with management and quality words in different sizes.
Values written on a board are still ideas. The paragraph beside it says what has to happen next.

As we see it, there is a profound connection between “the purpose of quality work” (TQM), the Core Values of our life (The polarity model) and the purpose of Ethics and models — which give the best possible result. At their core, they are all about one thing: realising a view of humanity where real needs are recognised and fulfilled.

Ethics is often described as something abstract, even vague. Yet in reality, it is anything but. Every single day, through our choices, attitudes, and actions, we leave ethical footprints. Whether we settle for “good enough”, strive to get it “right the first time”, or push toward “the best possible”, these choices define not only what we do — but who we become.

Ethics is not neutral. It shapes behaviour, guides decisions, and reveals what we truly value — both when we act and when we choose not to act. But not all ethics is equal. Different situations demand different depths of responsibility. This confronts us with a fundamental freedom — and a fundamental challenge: the freedom to choose between better and poorer solutions, guided by our own standards and by the shared values we are willing to stand for. If we truly want to achieve meaningful results, these values cannot remain ideas. They must be lived.

Kvalitetstrappen

The Quality Ladder

The Quality Ladder must be understood in light of the figure-eight loop described in Secret 3. The colours carry the same meaning, but here double-loop learning is translated into a stepwise progression across six levels. Each step represents a distinct level of quality. The next level can never be reached unless all requirements at the underlying level have been fulfilled. The terminology used will be familiar from Total Quality Management (TQM). As in the figure-eight loop, the Quality Ladder distinguishes between two different “universes”: one below and one above the waterline. Below the surface, work is governed by planned development and controllable procedures. Above the surface, it is driven by continuous improvement, dynamic work processes, and emerging goals.

Below the waterline

Level 1

Quality Control / Task Organisation

“Good enough products,” based on a rule-oriented, value-driven Ethics of compliance.

Level 2

Quality Assurance / Work Team

“Right the first time,” rooted in a detail-oriented Duty-based ethics.

Level 3

Quality Management / Result Teams

“More of the same,” grounded in a results-oriented Purpose-based ethics.

Above the waterline we encounter a qualitative shift — a small quantum leap in leadership philosophy. Leadership moves from being controlled by a single authority — a captain, director, or general — to a distributed model, where responsibility is shared across multiple leadership processes. These must be coordinated, like a flock of birds, to move in the same direction.

Above the waterline

Level 4

Quality Improvement / Development Team

“The best possible,” guided by a perceptive, experience-based Situational ethics.

Level 5

Quality Coaching / Competence Team

“You are OK,” grounded in an attitude-based ethics: “You become what you think.”

Level 6

Quality of Being / Winning Team

“You are accepted as you are,” rooted in an idealistic ethics inspired by the Golden Rule: “Do unto others as you would have them do unto you.”

But more about core values in Secret 11,2 — Egg Symbol.

An open notebook and two sharpened pencils on a dark desk under the pool of light from a lamp, the page still blank.
The exercise wants a pen and paper, not a keyboard.
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Homework 11,1

Find your quality values

Quality management and values are closely linked. Therefore, explore the quality ladder step by step, and note which level your work tasks require and which level you actually are at. Does the answer match reality? True / False?

Mark a level in each row. The page compares the two and remembers your answer on this device.

My work requires

I am actually at

Mark which level your work tasks require, and which level you are actually working at.

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Lesson 11,2 · Egg Symbol

More about core values in Secret 11,2 — Egg Symbol.

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